When I hear the term “globalisation” I think of multi billion dollar
State economies and large private corporations all vying for a world market thirsty
for work, money and in simple terms trade on the cheap. In the scheme of things
I am a fairly irrelevant 2nd year Arts student, so I ask myself does
this term (Globalisation) become impacted by my actions? My answer …. Yes!
In Nederveen
Pieterse, 2004, Globalisation article, he states, “ Global advertising has risen from 39 Billion in the 1950’s too 256
billion in the 1990’s” and who is eating this up ladies and gentlemen? YOU
& I. The technology boom in
the late 20th century has allowed humans old enough to read, to
become impacted by globalisation. For example, Apple, a massive corporation (fun fact, 2011 annual turnover was $111
billion), when they release a new I phone a simple click of my mouse will
tell me everything I need to know about their product and how to get a hold of
one. They will have ads/pop ups/
Television commercials/links to website etc etc, all to engage us.
The key point I make is this, whilst major corporations and
international institutions drive globalisation, the social forces/movements and
consumer needs dictate how these powerful organisations go about their
business. Therefore whist I am only ONE I hold some relevant power on a global
level.
Reference:
Nederveen Pieterse, J
2004, ‘Globalization: consensus and controversies’, Globalization and
culture: global mélange, Rowan & Littlefield, Lanham, Md.,
pp. 7–21
Trusty old Wikipedia.
